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News Jill Estorino Named President of Disneyland Resort

TP2000

Well-Known Member
I'm just asking you to move on from this, but since you won't here goes.

There is no false accusation. You've made comments in the past for which posters including myself have found distasteful have called you out for previously, a fact you don't even deny. That is all my post is about, ie I'm just agreeing with the poster who called you out for what they found distasteful and made the comment that this has happened before with you.

You want to get indignant, be my guest. But there is no false accusation by me, because it wasn't me who accused you in this thread, it was the other poster.

Not indignant, I'm rather amused.

If we are no longer allowed to reference the gender of the new Disneyland President in casual conversation, which appear to be the rules you play by, then I don't know how you are going to live your life without being offended by others people's use of language.

I referred to Ms. Estorino as a lady in this thread, which she is, and the third Disneyland President Du Jour to be one of those types of humans. (I was proud of myself for remembering Cynthia and Rebecca so quickly, to be honest).

That apparently gets you labeled as "sexist" by the Smart Set here, which is hilarious.

Don't be afraid to use that handy Quote function to root out these naughty words! It would help your case immensely to do so.
 

TP2000

Well-Known Member
It is so disappointing continually these sales/marketing people are chosen in these leadership roles.

I did some more Googling this evening, setting the way back machine to the 2000's on the Search function.

All I found on her was an entire career in Sales and Marketing, sometimes just Sales, and sometimes just Marketing.

Sadly, unless she completely flips the script on everyone as a surprise grand finale' for her long Disney career, I don't think she's going to be the next Matt Ouimet, who famously used to sit on a bench inside City Hall quietly listening to complaints on a Saturday night. Then on Monday morning in TDA he would act on it, or just dismiss it as a Krazy Karen AP rant. 🤣

I'd love to be proven wrong though, for the good of the park. Fingers crossed I'm wrong! 🤞
 

denyuntilcaught

Well-Known Member
If I were Estorino, I'd leverage the fact that little is known about me to my advantage - a blank slate, if you will. Several rocks have been set in motion in her favor: unprecedented expansion of the resort as part of DisneylandForward thanks to Petrock, an attempt to return to form by Mazloum, etc.

Now all she has to do is move this forward and add her personal touch, which is to bring back live entertainment. Which of course isn't easy - rebuilding relationships with unions, secure funding (entertainment isn't cheap and easily tied to revenue), etc. - but it's directly correlated to improving guest scores.

Go Estorino go!

Also re: the sexism convo - take it to the DMs!
 
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TP2000

Well-Known Member
If I were Estorino, I'd leverage the fact that little is known about me to my advantage - a blank slate, if you will. Several rocks have been set in motion in her favor: unprecedented expansion of the resort as part of DisneylandForward thanks to Petrock, an attempt to return to form by Mazloum, etc.

Now all she has to do is move this forward and add her personal touch, which is to bring back live entertainment. Which of course isn't easy - rebuilding relationships with reunions, secure funding (entertainment isn't cheap and easily tied to revenue), etc. - but it's directly correlated to improving guest scores.

Go Estorino go!

I can agree with all of that. She's a total unknown in the Parks world, although she seems to be highly valued in the Marketing world.

Yet the realist in me, as I sit here about to enter my 4th decade of online pontificating about Disneyland, is that we've seen this type of person before in this role. A seemingly random pick no one knows, with no previous Parks experience. At best they stick around through the full 3 year contract and do little to leave a mark (Grier, Potrock), but at worst they make horrible decisions and leave the park looking and operating worse off than when they arrived (Pressler, Harriss).

Disneyland isn't just a "brand" with "touch points", in the vocabulary Ms. Estorino used most recently to describe the overseas parks. It's a giant operating machine, with 36,000 CM's who include skilled tradesmen and engineers and mechanics and artisans.

You get someone in there who thinks they're the smartest person in the room (Colglazier, Pressler) but who dismisses the unfashionable types who make that giant machine work, and you can really screw that up fast!
 

coffeefan

Well-Known Member
I found a clip of her at the opening of Avengers Campus at DLP and some pics with Disney fans. Just based on this, she comes across like a natural people person. And perhaps is a Marvel fan? @MarvelCharacterNerd



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If I were Estorino, I'd leverage the fact that little is known about me to my advantage - a blank slate, if you will. Several rocks have been set in motion in her favor: unprecedented expansion of the resort as part of DisneylandForward thanks to Petrock, an attempt to return to form by Mazloum, etc.

Now all she has to do is move this forward and add her personal touch, which is to bring back live entertainment. Which of course isn't easy - rebuilding relationships with reunions, secure funding (entertainment isn't cheap and easily tied to revenue), etc. - but it's directly correlated to improving guest scores.

Go Estorino go!

Also re: the sexism convo - take it to the DMs!

Agreed. I'm cautiously optimistic and hope she does great things, especially when it comes to adding more entertainment.
 

TP2000

Well-Known Member
Agreed. I'm cautiously optimistic and hope she does great things, especially when it comes to adding more entertainment.

The entertainment issue is a serious one, but I wonder just how likely it is to reverse?

The dearth of entertainment began Post-Covid under Ken Potrock, and seemed to accelerate under Thomas Mazloum.

Ken Potrock and Thomas Mazloum both got promotions from their Disneyland gigs by Josh D'Amaro. Thomas Mazloum is now Parks Chairman, and Josh is now Company CEO.

I can't imagine Ms. Estorino is going to buck that trend laid out by her two current bosses, both of which were her Anaheim predecessors. There's nothing in her career record we know of so far that leads anyone to believe she pushes boundaries or goes against the grain.

If anything, she has herself boasted to reporters that she loves to delegate and she's a big fan of Excel spreadsheets.

That's not the sign of a flashy showman* just dying to be let free and return costly live entertainment to the park.

*I'd call her a showwoman, but that would be sexist according to several folks here.
 

denyuntilcaught

Well-Known Member
I think the secret to bringing back live entertainment...

...is to monetize it further. I know, I know. But that's how D'Amaro got promoted, and that's how one is likely to see success in his eyes. So in order to bring it back, the key to success from a corporate perspective would be to draw a direct line between live entertainment -> revenues, not an indirect line between live entertainment -> guest satisfaction -> revenues.

This is NOT me advocating for it, just me putting my Estorino hat on.
 

coffeefan

Well-Known Member
The entertainment issue is a serious one, but I wonder just how likely it is to reverse?

The dearth of entertainment began Post-Covid under Ken Potrock, and seemed to accelerate under Thomas Mazloum.

Ken Potrock and Thomas Mazloum both got promotions from their Disneyland gigs by Josh D'Amaro. Thomas Mazloum is now Parks Chairman, and Josh is now Company CEO.

I can't imagine Ms. Estorino is going to buck that trend laid out by her two current bosses, both of which were her Anaheim predecessors. There's nothing in her career record we know of so far that leads anyone to believe she pushes boundaries or goes against the grain.

If anything, she has herself boasted to reporters that she loves to delegate and she's a big fan of Excel spreadsheets.

That's not the sign of a flashy showman* just dying to be let free and return costly live entertainment to the park.

*I'd call her a showwoman, but that would be sexist according to several folks here.

The spark of hope comes from her experience as director of international parks. I think the international parks are regarded as having more entertainment and better shows. I don't know how involved she was with that if it's true, but hopefully it influences her approach to DLR. What do our travel gurus think? @BrianLo @Disney Analyst I'll admit I tend to be optimistic on all things DLR. 🤣
 

BrianLo

Well-Known Member
The spark of hope comes from her experience as director of international parks. I think the international parks are regarded as having more entertainment and better shows. I don't know how involved she was with that if it's true, but hopefully it influences her approach to DLR. What do our travel gurus think? @BrianLo @Disney Analyst I'll admit I tend to be optimistic on all things DLR. 🤣

They are good. Paris seems to have a very healthy stream of constantly churning entertainment investment.

For all the crap it gets, WDW has good and much more robust entertainment than DLR these days.

DCL is currently the team that is delivering the most new high quality entertainment as they are churning through ships that each require a few high quality shows, fireworks, dining entertainment etc.
 

BrianLo

Well-Known Member
#2
...In China, for example, Shanghai Disneyland sees high attendance from young adults.

“The young adult female has taken hold of this brand and of this park, and they’re creating a sophisticated energy inside the park,” Estorino shares. “They bring their fashion sensibility, their modern perspectives, and their technology capability. The park has become not only a backdrop for their WeChat, but they’re also creating a vibe in the park.”

It’s interesting the cultural differences, because this highschool / 20 yo cohort in SDL / TDL (cannot speak to if it has manifested out in HKDL yet) are not there for roller coasters. They are there for Duffy, Mickey, cute animals, dessert parties etc.

I don’t know if they know how to tap into that domestically. They’ve got millennial moms for sure, but not sure what brings in the 20 year olds.
 

TP2000

Well-Known Member
They are good. Paris seems to have a very healthy stream of constantly churning entertainment investment.

For all the crap it gets, WDW has good and much more robust entertainment than DLR these days.

DCL is currently the team that is delivering the most new high quality entertainment as they are churning through ships that each require a few high quality shows, fireworks, dining entertainment etc.

And none of those properties are located in the State of California.

The death of live entertainment and multiple abandoned show venues is a California-specific problem, not a broader Disney Experiences problem. :(
 

Figments Friend

Well-Known Member
It always seems they pull these people out of Marketing roles for this position.
Is that really a good idea when it comes to being in change of an entertainment complex?

Or is it just more confirmation that the Company just views the Park as a shopping mall to extract merchandise / consumable goods sales from?

When was the last time someone from Marketing was placed in a Parks Leadership role and this benefitted both the Park and the Guests…?
Honest question.

-
 

MarvelCharacterNerd

Well-Known Member
I found a clip of her at the opening of Avengers Campus at DLP and some pics with Disney fans. Just based on this, she comes across like a natural people person. And perhaps is a Marvel fan? @MarvelCharacterNerd


Showing up for an executive walkthrough wearing the t-shirt you were handed 5 minutes before by someone on the marketing team does not make you a Marvel fan.

I have zero expectations that this person will make Disneyland better for cast or guests. Though I'd be thrilled if I'm wrong.
 

TP2000

Well-Known Member
@AJFireman posted this in the Tomorrowland thread, and it made me laugh, and then it made me think...



Ms. Estorino has a golden opportunity here to make her mark, and benefit her career. X is full of viral phenoms and corporate crashouts from CEO's and senior executives thought leaders who allow their dry, corporate personality to become the "brand" for their company. Usually with disastrous results; most recently that awful McDonald's CEO who calls hamburgers "product" and could barely stomach a tiny bite of his product. There's dozens of examples of that the past few years.

But on the flip side, there's a bunch of companies that have boosted their street credit and gained a lot of positive buzz and awareness for doing the opposite. For not tacking themselves so seriously, and allowing their CEO or execs to be funny and human. Poking fun of themselves, and being the 180 degree opposite from their staid and humorless competition.

Jill Estorino needs to take command of the TDA Social Media/Comms team and tell them it's time to lighten up. Get her first X post out there doing silly, self-effacing stuff like standing in front of that Tomorrowland wall saying "Ooh, when does this open?!?". Take her to the Security Dept. and have her seek out the "Disneyland jail". Give her a basketball and have her go up to the Matterhorn asking the CM's how she gets to the court. Etc., etc.

Do that for a few weeks, and get the Magic Keyers and Disneyland fandom out there talking about it. Make it fun. Make it real. Make it funny. This is an Entertainment Company for chrissakes, entertain your audience! 🤩

Ms. Estorino, the ball is in your court and the Matterhorn's basketball hoop is on the 5th floor. Don't be bland & corporate!
 

coffeefan

Well-Known Member
They are good. Paris seems to have a very healthy stream of constantly churning entertainment investment.

For all the crap it gets, WDW has good and much more robust entertainment than DLR these days.

DCL is currently the team that is delivering the most new high quality entertainment as they are churning through ships that each require a few high quality shows, fireworks, dining entertainment etc.

Tell me about it. I've been telling out-of-state friends to add a day for Knott's just to get some entertainment. I don't think Knott's offers as much as they did before, but they certainly offer more than DL currently does.

Showing up for an executive walkthrough wearing the t-shirt you were handed 5 minutes before by someone on the marketing team does not make you a Marvel fan.

I have zero expectations that this person will make Disneyland better for cast or guests. Though I'd be thrilled if I'm wrong.

I wasn't being terribly serious, but her being a sport to wear a silly shirt shows she's not a total suit. She’s a mystery to us, but I hope for the best.
 

Disney Vault

Well-Known Member
Does wdw have the same revolving door issue of presidents like the DLR? Do wdw presidents stick around longer or do they average under 3 years as well?
 

TP2000

Well-Known Member
Does wdw have the same revolving door issue of presidents like the DLR? Do wdw presidents stick around longer or do they average under 3 years as well?

Historically, they tend to stick around much longer at WDW. The average tenure for Disneyland President is about 2 years. The standard executive contract they get is generally 3 years, but quite a few don't make it all 3 years. They leave.

I'm a firm believer that is because Orlando is a much smaller city, geographically and socially, and everyone there works in hospitality. Does Martin Marietta still have a plant there? With few exceptions, if you are white collar in Orlando making more than $250,000 per year you are working in Hospitality.

Thus, you've got people who worked their way up the theme park ladder exclusively, and bought a big McMansion in Winter Park or Windermere and raised families there. They're happy to stick around. The weather there is miserable, but they'll be happy to point out it doesn't snow. They turn down jobs in California, where the cost of living is much, much higher and the state taxes their income at the highest rate in the nation.

Whereas at Disneyland, most of the people who get appointed Disneyland President are from another Disney division out of the Burbank campus or other West LA office buildings, and they all live up in Los Angeles County. The Disneyland gig forces them to endure a 90+ minute commute each day to get to/from Anaheim from their West LA home. They deal with it, but the second they get a chance to get back to an LA based work location they take it and never look back.

Ken Potrock has a home in the western LA hills, and he lasted the longest at 5 years. The previous TDA President bombing out so fast extended that a bit, so kudos to him for sticking it out! He may have purchased a condo in OC to help before he could get home on weekends. A little bird told me Ms. Estorino has a home in Beverly Hills, so it will be interesting to see how long she puts up with the commute to Anaheim 5 days a week.

Friday is generally the lightest weekday for traffic in SoCal. At 4:40pm on a Friday afternoon California time right now, Apple Maps has the drive from the TDA to the Beverly Wilshire Hotel at 98 minutes. Only modest congestion on the 5 for about 15 miles, and the Santa Monica Freeway is its usual messy self. On bad traffic days that drive can easily stretch two hours or more. Would you want to deal with that daily commute any more than is necessary to advance your career before you can get back to working in a normal LA or Burbank office building?

The current commute from the Disney Studios in Burbank over the hill to the Beverly Wilshire Hotel is 32 minutes. 🤔
 

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