First, you need to pretend you just interrupted my hour-long diatribe about the weather and my various medical conditions, and envision the grizzled old man I am sitting in my bacralounger while I try earnestly to convince you that theme parks were once about theming and not individual IPs lumped together based on geography and which park and/or themed land needs a new attraction regardless of wether or not the IP selected because it's hoped to sell the most t-shirts fits in thematically. (Grammarly has no concerns with the preceding sentence, which is concerning.) That's what Universal Parks have always been about. The overarching theme of a park or land is what gave the area its soul. It's what transports us out of the everyday. I like Universal. I enjoy their parks a great deal. I like 6 Flags too. It doesn't mean everything Disney does is terrible. The more times I visit Galaxy's Edge, the more I absolutely love it, save for Smugglers Run. It does, however, mean that the heart and soul of what the parks once were is being torn out and replaced with IP ala Universal.
As for step 2... that's admittedly more theoretical. But the most inherent momentum of modern corporations is how to charge more and offer less.